A retail manager is responsible for the day-to-day running of a store, motivating staff to achieve sales targets, organising promotional events and monitoring industry trends to maximise sales.
The aim of a retail manager is to maximise profit by increasing sales and reducing costs. They also ensure promotions are correctly implemented and that staff offer a high level of customer service. Store managers need leadership potential and interpersonal skills, coupled with the ability to capitalise on retail opportunities and be confident in making decisions.
Depending on the size of the store, a typical day could include briefing the team on a new in-store promotion, analysing sales figures and forecasting future sales, dealing with staffing issues such as interviews and appraisals and organising a special in-store event & display.