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Introduction to Fashion PR & Marketing

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies.

The course will include:

  • Development of the marketing mix to achieve success
  • Creatively generating editorial stories
  • Target audience and the fashion media
  • How to write efficient press release copy for publication and blogs
  • Social media and building your fashion business

What does the life of a PR guru involve? Find out here.

This short course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand.  From Twitter, Facebook and Instagram to the multitude of fashion blogs, social media is an integral part of today's digital fashion marketing strategies that will also be explored.

The course will incorporate a combination of theory, discussion and practical workshops to help you understand and practice course content. This course is suitable for anyone who is becoming involved with PR and marketing for the first time or for those who wish to refresh their skills and knowledge.

The course will include the following:

  • Understanding how the development of the marketing mix achieves success
  • Understanding how to creatively generate editorial stories
  • Target audience and the fashion media
  • How to write efficient press release copy for publication and blogs
  • An introduction to social media and how it can be used to build your fashion business
  • This course will show you exactly what social media is and how to effectively use it in your marketing efforts

Over 18 years of age, beginner.

In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford).

Please Bring:

  • Pen and notebook
  • Calculator
  • USB

3 Days: 10.00am - 4.30pm (including lunch break)


Start Dates:
25th - 27th Sep 2017
10th - 12th Apr 2018

Prices:
£340 incl. VAT

Payment Options:
Cheque, visa debit or credit card, bank transfer, online or over the phone, cash, company invoice

1. FEES
Full payment of the course fees must be received prior to commencement of the course. Your place on the course cannot be guaranteed until full payment is received. All fees stated are inclusive of VAT.

2. METHODS OF PAYMENT (excluding late applications)
Fees can be paid by credit card, debit card, cash or online. Payment by cheque is also accepted except in the two weeks prior to the course start date and please make all cheques payable to FRA Enterprises Ltd. Fees can be paid by cash if payment is made in person. Please see paragraph 20. Payments by bank electronic transfer or Banker’s Draft are acceptable. Our bank details are available on request. If your company is paying for the course fees and would prefer to be invoiced, please write to us on your company's headed paper and send a company purchase order with your booking form.

3. MINIMUM AGE REQUIREMENT
We cannot accept bookings from students under 18 years of age.

4. MATERIALS AND EQUIPMENT
The course fee includes the cost of basic materials which will be provided. Please see the course description on our website for details of the additional materials which you will need, if applicable. Failure to bring the required materials will delay your progress on the courses

5. LATE APPLICATIONS

If there are places available on acourse we will accept bookings right up until the course commences and require payment in full on confirmation. If you apply within 5 working days of the course commencing we cannot guarantee that your booking will be confirmed. Late applicants will usually have their place on the course confirmed by email. If, however, you have not received confirmation within 24 hours of your application it is your responsibility to check the status of your booking which can be done by contacting the Short Course Office on 0203 040 2884.

6. CANCELLATIONS BY US
Please note that courses have minimum attendance levels and may be cancelled if too few bookings are received. We reserve the right to amend or cancel courses. If we cancel a course we shall endeavour to give you at least one week's notice and you will have the option of transferring to another course or of having a full refund of the fees which we will return to you within three weeks. We will not be liable for any losses (including, but not limited to, travel and accommodation costs) arising as a consequence of any modification or cancellation of courses or time-tabling constraints as set out above beyond the cost of the course fee.

7. CANCELLATIONS BY YOU
If you wish to cancel your place on a course your request should be made via email to shortcourses@fashionretailacademy.ac.uk. If your written request is received more than one month prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30 to cover our costs. If your written request is received within one month of the course start date you will not be entitled to a refund unless a replacement student can be found for your place. If a replacement student is found prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30.

8. SUBSTITUTIONS
If you are unable to attend a course you are permitted to transfer your place to a substitute student up to one week before the start date. We must be notified via email of the substitute student's name and there is a £30 administration charge for each substitution. Substitutions cannot be accepted after the course has started.

9. TRANSFERRALS
You can transfer to another course up to one month prior to the course start date. There is a £30 administration charge for each transferral. Students can transfer a maximum of twice.


10. NON-ATTENDANCE
Non-attendance of classes due to illness or for personal/professional reasons does not provide the right to refunds, extra tuition or a transfer.

11. CLASS POSTPONEMENT
If a class is postponed for reasons for which we are responsible, including staff illness, we will make every reasonable effort to reschedule the class or to add the missed hours onto the remaining course classes. We apologise for this inconvenience and urge you to ring us on 0203 040 2884 if you have any concerns.

12. FORCE MAJEURE
We shall not be liable for any failure or delay in the performance, in whole or part, of any or our obligations arising from or attributable to acts, events, omissions or accidents beyond our reasonable control including, but not limited to strikes, lock-outs or other industrial disputes (whether involving our workforce or the workforce of any other party), act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm, pandemics, epidemics or other outbreaks of disease or infection, failure in the public supply of electricity, heating, lighting, air conditioning or telecommunications equipment.

13. OVERSEAS APPLICATIONS
As we may need to contact you in the two weeks prior to the course start date, please ensure you include your contact details in the UK when making your booking. Please ensure that your place is confirmed and the course is running before you make any travel arrangements. We do not offer refunds for travel or accommodation costs in accordance with paragraph 7 above.

14. STUDENT VISAS
Students who book onto short courses are not eligible to apply for a Student Visa. We recommend you contact the British Embassy in your own country to check visa requirements before you book your course. If you cannot attend a course because you have not obtained a visa to enter the UK no refund will be offered although we will offer you a transfer (subject to the conditions contained in Clause 10 above) if your visa is delayed.

15. ENGLISH

All classes are taught in English. Applicants whose first language is not English should note that they are required to be proficient in written and spoken English and be able to participate in group discussions and presentations in English. As a guideline we would expect you to have an IELTS score of 4.5 for practical courses and 6.0 for lecture courses.

16. BANK HOLIDAYS
Normally there are no Friday or Monday classes on bank holiday weekends and published course dates reflect this.

17. STUDENT CONDUCT
Students are expected to conduct themselves in a professional manner and to recognise that other students also require support and assistance. If a student becomes persistently disruptive we reserve the right to offer a verbal or written warning and, if this does not resolve the situation, we may, at our discretion, ask the student to leave the course.

18. CERTIFICATES
On completion of your course, and having attended the 90% or higher, the Fashion Retail Academy will provide you with a certificate of attendance. The name given on the booking form will be the one that appears on the certificate. A certificate of attendance is not a qualification.


If you do not receive your certificate at the end of the course for reasons that we are responsible for we will post certificates free of charge once the register has been returned to us confirming your attendance record. If you do not collect your certificate in class for reasons that we are not responsible for e.g. you miss the last class or leave early, we will post it to you (subject to you attending 70% of the course) but you must supply:

• Self addressed envelope
• First class stamp

19. PAYMENT BY CASH

If you require to pay for your course in cash, and the amount is over £500, you will be required to provide photo ID (preferably either a driving license or passport) which we will photocopy and attach to your booking form. All cash bookings requiring a refund will be required to bring photographic ID to collect a refund. This will be photocopied (if not already done when booking) when you come to pick up your refund. Please note that cash refunds can only be offered on weekdays between 10am and 4pm with 1 day notice. Please also refer to paragraph 7 above.

20. RECORDING
Due to copyrights, and to respect other participants, the use of audio and/or visual recording is not permitted during any course.

21. FURTHER INFORMATION
This website clearly describes the courses being run for FRA Enterprises Ltd. as maintained by Fashion Retail Academy. Every care has been taken to ensure accuracy but changes may have been introduced after publication since it is the policy of Fashion Retail Academy to constantly monitor its course offer as well as the performance and content of individual courses. Whilst every endeavour will be made to provide the courses and services described, FRA Enterprises Ltd reserves the right to make changes as appropriate for reasons of operational efficiency or due to circumstances, including industrial action, beyond its control. All course titles and descriptions are the copyright of FRA Enterprise Ltd at the Fashion Retail Academy. Registered Number 6793904.

Register now

For further information please email shortcourses@fra.ac.uk or call 0203 040 2883.

Meet The Tutor

Meet The Tutor

Jo Reynolds, PR & Marketing Tutor.

"After graduating in Fashion Journalism and Promotion at The London College of Fashion, I now have over 20 years of experience within the PR/Marketing industry. I've worked across a number of high profile brands including Patrick Cox, Marc O'Polo, Ben Sherman, Spiewak, Evisu Jeans, Duffer of St George, AG Jeans, J.Lindeberg, Tiger of Sweden and Dr Martens to name but a few. In 2011 I started my own PR & Marketing consultancy where I represent fashion footwear brands, Vagabond, Fiorentini + Baker and jeweller Sophie Harley.  Additionally, I have been teaching at the Fashion Retail Academy since 2009"

Testimonial

Testimonial

Vinu Ooms, Fashion PR & Marketing Student, April 2014.

“The UK really is the country of retailers. After three days of the Introduction to PR and Marketing short course I can pack some handy tips , tricks and useful knowledge in my suitcase to return home to France and start right away in the industry.”

Testimonial 2

Testimonial 2

 Johanna Bowerman, Fashion PR & Marketing Student, September 2014.

"Fossil have paid for me to attend this course to help me transition into my new role as a marketing executive. This course is going to help me in my future career."

Career Development

Career Development

Atttending an FRA short course gives you an insight into how marketing plays a significant part in the overall success of a brand - from the creation of product to its launch into the market.  Creativity, an eye for detail and a 'can do' attitude in putting ideas into practice are just some of the essential skills needed to work in the world of PR & marketing.  Other desirable accomplishments include, great people skills, multi-tasking, professionalism, commitment, confidence, the ability to be flexible and work as part of a team will also help you succeed within the industry.

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