Level 4 Digital Marketing for Fashion

Level 4 Digital Marketing for Fashion has been specially designed to meet the current needs of industry, and prepare you for a successful career in the new, digital era of fashion.

We’ll teach you the fundamentals of designing, creating and implementing effective digital marketing strategies.

You’ll learn how to create modern marketing campaigns that blend online and offline mediums. We’ll teach you to identify and understand a brand’s target market and audience profile, and how to use this information to decide on suitable promotional mixes.

Through your studies, you’ll examine the full range of digital marketing channels including:

• Email and content marketing
• Search engine optimisation
• Social media marketing

You’ll also improve your data analytics skills, learning to use your findings to measure campaign success and increase sales and profits for brands.

We’ll teach you through a combination of academic theory and practical experience. The course is a great choice if you’re looking to combine creative and commercial skills for a career in fashion marketing.

Our Level 4 Digital Marketing For Fashion course covers:

• Principles of Social Media within a Business: Understand the increasing importance of social media with a brand’s digital marketing strategy. Learn to measure the success of social campaigns.
• Principles of Social Media Advertising and Promotion: Create effective advertising campaigns across multiple social media platforms for fashion brands.
• Content Marketing: Investigate key content marketing techniques, and plan a campaign for a fashion brand. Learn the principles of search engine optimisation (SEO).
• Search Engine Marketing: Explore how search engine marketing fits into a brand’s marketing strategy. Understand the difference between SEO and paid search.
• Retention Marketing: Understand how data is used to retain customers and learn to analyse customer characteristics and behaviour. Discover how brands build positive customer relations.
• Email Marketing: Learn how to create effective email marketing campaigns that drive website traffic and sales.
• Gamification: Discover the theory of gamification, and how game dynamics can be used to create exciting marketing campaigns.

• Ethics and Legalities of Digital Marketing: Explore how legal and regulatory requirements affect digital marketing, and learn the fundamental principles of ethical behaviour in a marketing context.
• Business Concepts: Learn how to create a business plan, including financials, budget planning and brand positioning. Explore the relationship between business objectives and the external environment, and learn how this can affect a business model.
• Digital Marketing Metrics & Analysis: Investigate the digital marketing sales funnel. Learn how to gather and analyse data to evaluate the success of Key Performance Indicators (KPIs).
• Marketing Planning: Discover how brands create marketing strategies using the promotional mix, set KPIs and evaluate the success of campaigns. Explore the principles of market segmentation and branding.
• Project Management: Learn how to use management tools to start, control and monitor projects in a business setting.
• Personal & Professional Development: Evaluate personal skills and experience, and produce a professional development plan. Analyse career opportunities and learn the principles of reflective practice.

We're proud of our exceptional fashion marketing industry links to over 250 major brands at the Fashion Retail Academy. All our tutors have worked in the industry, and have plenty of knowledge and experience to share.

During your Level 4 Digital Marketing For Fashion course, you’ll have regular enrichment from industry and our retail partners. We’ll teach you to develop a strong professional network that will support you throughout your career. You’ll also take part in projects and challenges set by brands that help you to develop valuable professional skills.

VISITING INDUSTRY EXPERTS

You’ll receive regular classes and lectures from Visiting Industry Experts (VIEs), from top brands in the fashion industry. Throughout the year, they’ll also set projects and tasks for you to complete.

Our VIEs will give you feedback on your work and tell you how their brand might react in similar circumstances, helping give context and direction to your studies. These projects will also develop your professional skills in time management, team building and prioritising for deadlines.

Previous projects have been set by retailers including Alexander McQueen, ASOS, Sweaty Betty and H&M.

FUTURE PATHWAYS PROGRAMME

The Future Pathways Programme is a 3-week, full-time (5 days per week) schedule of industry engagement activities to help you take your next steps after graduating, connect with industry professionals and build a range of skills and knowledge to improve your career prospects.

When you apply to the programme you can choose from the following routes: 

Placement Pathway For those who successfully apply and have satisfactory grades, attendance and punctuality, you could be offered a work placement with a brand. A limited number of placements will be available through the FRA Industry Collaboration team; you will also be supported to source your own placement if you wish. 

Employability Pathway For all other applicants to the programme, you’ll develop skills such as working with recruitment agencies, understanding retail head office job roles and completing an assessment centre to prepare for group interviews. You’ll also complete an industry project and attend a networking event to build your industry contacts.

All our Level 4 specialist higher Diplomas come with our Job Guarantee. 

We design our courses alongside our industry partners to teach you the skills and attributes you need to secure a job. So, if you’re not offered one within six months of completing your course, we’ll refund your course fees in full. 

This offer applies to students who are paying privately or using the Advanced Learner Loan to fund their studies. If you secured a loan to pay for your course, we will not refund your loan interest.

See our Terms & Conditions for our full eligibility criteria.

After graduating Level 4 Digital Marketing For Fashion, you’ll be ready to progress straight into an entry-level role in fashion.

93% of our Level 4 Digital Marketing for Fashion students are in employment or further education within 6 months of finishing their course at the FRA!

There's currently a huge demand for the digital skills we teach on this course in the fashion retail industry.  Our graduates have moved to roles such as Digital Marketing Assistant, Social Media Assistant and Email Marketing Assistant.

Find out more about our Fashion Careers Service.

Awarding body
Gateway*

*subject to change

Qualification Title
Level 4 Diploma in Digital Marketing for Fashion

Age requirement
18+

Course duration
1 year, delivered over 2 days per week

Course fees

• Fully-funded for students aged 18
• £4,220 per year for students aged 19+ - Advanced Learner Loans are available

Fees & Funding

Entry requirements

• 1 A-level or the equivalent Level 3 qualification
• 5 GCSEs grade C/4 or above, including Maths & English (either Language or Literature)

For non-UK qualifications, please provide an ENIC Statement of Comparability. 

If you're applying from a non-English speaking country, you'll need at least 5.5 overall and in each section of IELTS test for English language. 

Assessment
The course is 100% coursework via termly assignments that measure your knowledge and understanding.

Offers
After completing our online form, we'll process your application and send you the outcome by post and email in 5-10 working days. We process applications in the order we receive them, and offers are made on a first-come, first-served basis. 

• If you have your exam results and you meet the course's entry requirements, you'll be given an unconditional offer.
• If you don't have your results yet, your offer will be conditional on you meeting the entry requirements.

Your place on Level 4 Digital Marketing for Fashion is only secure after you have completed enrolment.

2024-2025

ENROLMENT

• Unconditional Enrolment: Week commencing 8th July 2024
• Conditional Enrolment: 15th August 2024

AUTUMN TERM 

• Academic transition day: Tuesday 3rd September 2024 
• Term starts: Week commencing 9th September 2024 
• Half term: Week commencing 28th October 2024 
• Term resumes: Week commencing 4th November 2024 
• Winter break: Week commencing 23rd December 2024 

SPRING TERM 

• Term starts: Week commencing 6th January 2025 
• Spring break: Week commencing 14th April 2025 

SUMMER TERM 

• Term starts: Week commencing 28th April 2025 
• End of year celebration: Week commencing 9th June 2025 

2025-2026

Term dates to be confirmed.

Bethany

Superplastic x Gucci Moodboard

group project

Office Shoes Social Media Platforms

Bethany

Gucci Brand Positioning Map

group project

Office Shoes on TikTok

The Fashion Retail Academy is located at our new campus at Electra House near Liverpool Street, central London. 

The listed building has undergone a £50 million refurbishment to give our students the facilities and spaces they need. Liverpool Street has excellent transport links to the rest of London and beyond, and Electra House is situated directly across from Moorgate tube station. 

There are: 

• 8 floors (Electra House is double the size of our old campus)
• A bigger library and more workspaces
• 26 classrooms
• Bespoke studio spaces
• 6 lecture theatres
• Dedicated fashion design wing
• IT hub and self-service laptop lockers
• On-site cafe
• 2 specialist exhibition and event spaces
• Wellness spaces and communal areas
• Discovery nook

Click here for more information about Electra House.