Undergraduate BA (Hons) Marketing & Communication for Fashion

MARKETING & COMMUNICATIONS

Unleash your potential in the exciting world of fashion marketing with our BA (Hons) Fashion Marketing & Communication for Fashion degree. 

Designed to equip you with the latest skills and knowledge, our fashion marketing course will pave the way for a thriving career in the fashion industry.

Our awarding partner for all our undergraduate and postgraduate degrees is Falmouth University, who received silver in the TEF (Teaching Excellence Framework) 2023.

Our comprehensive fashion marketing course empowers you with essential marketing and communication skills crucial for success. Explore the fundamental theories underpinning marketing principles and concepts, while honing your technical, communication, and artistic abilities to create and execute effective fashion marketing strategies. Gain valuable professional skills such as problem-solving and meeting tight deadlines, essential for excelling in a fashion marketing role.

Throughout your BA Fashion Marketing & Communication degree, you’ll discover how analysing and interpreting data can help you understand consumers, and how to use this information to identify new marketing and selling opportunities. Through the use of creative and analytical skills, you’ll learn how marketing teams play a crucial role in deciding which products are designed, produced and sold by brands. You'll also understand how communications are pivotal in brand positioning and consumer perception.

The growth of digital technologies has transformed the fashion marketing sector across the world. Our Fashion and Marketing degree course takes into account both the traditional and emerging marketing techniques. We'll teach you the cutting-edge knowledge you need to stand out in job applications and interviews. You’ll learn about the advancements in social media, web design, advertising, customer insight and more.

Taught over three teaching semesters a year instead of the traditional two, you'll learn the same academic content as a three-year course in just two years. This allows you to save on tuition fees and living costs. You can also start your career a year earlier than your peers.

BA (HONS) FASHION MARKETING & COMMUNICATION MODULES

Our BA (Hons) Marketing & Communication for Fashion course includes six specialist marketing and communications modules: 

YEAR 1 

• Marketing Fundamentals (40 Credits): Learn the theory behind fashion marketing and retailing. Discover the full marketing mix used by fashion brands, including PR and communications techniques, SEO, social media campaigns and creative digital skills. 
• Brand Management & Communications (40 Credits): Build the knowledge and skills needed to maintain brand communications both internally and externally. Discover how brand identity is used as a strategic tool to promote products and build brand loyalty with consumers and understand how communications are important for brand positioning and consumer perception. 
• Digital Visual Communication (40 Credits): Understand the different mediums and methods used to communicate in the fashion retail industry, from digital campaigns to in-store experiences. Develop skills in social media, design and content creation, and learn how to use these elements to create engaging and exciting marketing campaigns.

YEAR 2

• Digital & Social Media Marketing (40 Credits): Examine new media communication campaigns used to generate awareness and sales for fashion retail. Learn how to create integrated marketing communication strategies that increase brand awareness, maximise sales, and boost engagement and brand loyalty. 
• Personal Professional Project (40 Credits): Complete an individual project that represents the knowledge and skills you have learnt during the degree. This is a self-directed project, and you will receive guidance from your tutor.  
• Live Project & Industry Experience – Strategic Marketing (40 Credits): Complete a live project, working with a brand, focused on creating a strategic marketing campaign. Gain knowledge and insights from industry enrichment throughout the project. 

CORE MODULES

There are six core modules that are taught across all undergraduate courses: 

YEAR 1 

• Study and Research Skills (20 Credits): Develop the knowledge and skills necessary for studying fashion at undergraduate level. Complete a research project that allows you to practice creative research techniques in your specialist area. Explore theories on decolonisation, equity, diversity, and inclusion. 
• The Fashion Industry (20 Credits): Learn about the contemporary fashion industry in all aspects and discover the relationship between marketing and brand management. Explore the business structures across luxury, mid-market, and high street brands to the identify differences and commonalities in how brands operate. 
• Consumer and Data Insights (20 Credits): Learn how to gather, collate and analyse important data, and discover how to use your findings in evidence-based decision-making. Find out how to gain important insights into consumers’ habits and learn how to incorporate this data into your strategies. 

YEAR 2 

• Consumer Behaviour (20 Credits): Explore how consumer behaviour impacts all aspects of a fashion business and understand how individual and collective consumer habits are influenced by cultural, social, and economic factors.  
• Global Markets (20 Credits): Develop your understanding of global markets and the international business landscape. Learn about the impact of globalisation on businesses and consumers, and how business models are changing in reaction to social and political change. Learn about the diversity, complexity, and vibrancy of the international business landscape for fashion, and how each element of the industry is connected. 
• Entrepreneurial Practice (20 Credits): Discover the core elements that make a business entrepreneurial and how the business ecosystem can drive change. Explore the theoretical and practical entrepreneurial capabilities for start-ups and established businesses.  

*Course structures and modules can change as part of our curriculum enhancement and review processes

We work with over 250 brands at the FRA. Each of our degree courses includes practical, industry-focused content taught by some of fashion’s biggest names to give you valuable skills and work experience.

INDUSTRY MENTOR

We match every undergraduate student with their own dedicated industry mentor. You’ll meet a minimum of once a term, and they’ll be there to support and guide you, and give you insight into working life. They’ll share their professional experience and personal connections to top names in fashion. Current students are working with mentors from brands like Jigsaw, Whistles, Burberry and Lipsy.

INDUSTRY EXPERIENCE

As part of our undergraduate programmes, you’ll have industry experience with one of our partner brands each year. You’ll be assigned to an industry manager either individually or as a small group, and you’ll work remotely or in the office. You’ll be given tasks to complete, providing you with an understanding of a specific job role and its place within an organisation. You could be working in a single team, or across multiple areas of the business.

In your first year, you’ll complete three weeks of experience. In your second year, your work placement will be either 3 weeks full time or two days a week over 3 months. You’ll earn practical, professional skills that give a valuable boost to your CV.

YOU 2.0 ASSESSMENT CENTRE BOOTCAMP 

All graduating students will pass through our unique assessment centre bootcamp, designed to give you experience of industry interviews and assessment days. You’ll learn what to expect and how to prepare for interviews. We’ll teach you how to stand out from the crowd, so you'll know exactly what talent acquisition teams are looking for and feel confident applying for industry roles.

When you graduate from our accelerated fashion marketing degree programme, you'll be ready to progress straight into employment in the fashion industry.

Previous graduates from BA (Hons) Marketing & Communications for Fashion are now working in a wide variety of job roles, including:

• PR Assistant: in-house and agency
• Social Media Assistant
• Digital Marketing Assistant
• Events Assistant
• Content Marketing Assistant
• Marketing Analysts
• Fashion Styling Assistant
• Fashion Assistant at a magazine

We've noticed a huge demand for employees with digital skills in the fashion industry, and many potential opportunities for rapid career progression for strong candidates.

All applications are processed through UCAS.

UCAS Code: MAC1

Our offers are usually between 104 and 120 UCAS points for our undergraduate courses, from Level 3 equivalent qualifications such as:

• A levels
• a BTEC Extended Diploma
• a Foundation Diploma

You can check how many points your qualifications are worth using the online UCAS Tariff Calculator.

For more details on applying for our undergraduate degrees, please see our Undergraduate Application Process.

Due to the creative nature of our courses, you'll be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you're predicted fewer than 104 UCAS points or if you have other qualifications or professional experience.

Course duration
2 years, delivered over 2 days per week

International Students

We are currently unable to accept international applications for our undergraduate degree courses. If you'd like to study at the Fashion Retail Academy, please apply for one of our Level 4 diploma programmes. 

Course fees

• £11,100 per year
• Student tuition and maintenance loans are available

Fees & Funding

Tuition fees are set annually and are subject to review each year. Therefore, tuition fees may rise in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

Delivery 

You’ll attend the Fashion Retail Academy for 2 full days per week (totalling an average of 16 hours per week) leaving the remaining days free for part-time work or independent study. You’ll be expected to complete 200 hours independent work per 20 credit module, and 400 hours independent work per 40 credit module. 

Our fashion marketing undergraduate degree programme has been exclusively developed in partnership with Falmouth University.

All our undergraduate courses are taught at our Central London campus by our team of leading academics and industry professionals. Throughout your studies, you will be part of Falmouth University's Student Union and have access to their library facilities alongside our own. Once you have graduated your fashion marketing degree, you will be awarded by Falmouth University at a Fashion Retail Academy graduation ceremony.

2024-2025

AUTUMN TERM

• Induction week: Week commencing 16th September 2024 
• Start of term: Week commencing 23rd September 2024 
• Winter Break: Week commencing 16th December 2024 

SPRING TERM

• Start of term: Week commencing 20th January 2025 
• Spring Break: Week commencing 14th April 2025 

SUMMER TERM

• Start of term: Week commencing 26th May 2025 
• Summer Break: Week commencing 18th August 2025 

2025-2026

Term dates to be confirmed.

Darcy Amiss - 'Zara Marketing Fundamentals Report'

importance of marketing in generating customer value

linking the customer, the product and the experience 

analysis and evaluation of strategies

recommendations for future campaigns

The Fashion Retail Academy is located at our new campus at Electra House near Liverpool Street, central London. 

The listed building has undergone a £50 million refurbishment to give our students the facilities and spaces they need. Liverpool Street has excellent transport links to the rest of London and beyond, and Electra House is situated directly across from Moorgate tube station. 

There are: 

• 8 floors (Electra House is double the size of our old campus)
• A bigger library and more workspaces
• 26 classrooms
• Bespoke studio spaces
• 6 lecture theatres
• Dedicated fashion design wing
• IT hub and self-service laptop lockers
• "Speakeasy" student common room and on-site cafe
• 2 specialist exhibition and event spaces
• Wellness spaces and communal areas
• Discovery nook

Click here for more information about Electra House.