SHORT COURSE: FASHION MARKETING, COMMUNICATION & CULTURE
Explore the role of culture in fashion marketing and communication. Discover how fashion, culture and communication intersect and how you can use cultural trends to create exciting and engaging marketing campaigns.
- Explore how culture affects fashion marketing
- Learn from an industry professional
- Study at the Fashion Retail Academy, the home of fashion's next generation
Overview
Learn about how culture intersects with fashion marketing and communication, and discover how cultural trends influence fashion branding, marketing and storytelling. Develop the skills needed to create exciting marketing strategies with cultural awareness and innovation.
This thought-provoking course will teach you how to analyse global and local cultural trends and how to understand how they inform and influence fashion branding, marketing, and storytelling. Throughout the course, you’ll be working towards a final collaborative project that demonstrates your understanding of global fashion markets, communication strategies, and cultural trends.
This course is ideal for aspiring fashion marketers, communicators, and creative professionals looking to enhance their understanding of culture and fashion and the influence they have on each other.
TUTOR
Dr Sharon N. Hughes, EdD, is a fashion and creative arts marketing professional and educator with over 20 years of industry experience in marketing management, both in the UK and USA. Her teaching and research interests reflect her passion for inclusivity and cultural diversity in the arts, and she has contributed to academic research on a global scale.
Course details
Want to know more?
Get in touch with our team if you have any questions:
Email: shortcourses@fra.ac.uk
Phone: 0207 307 2350
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