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Date 1st August 2024
Search engine optimisation (SEO) is a key component of any digital marketing campaign. That's why we invited Rise at Seven, in partnership with Shark Beauty, to come to the FRA to talk about SEO and integrated campaigns, and set our students a challenge to create their own digital marketing campaign for Shark Beauty.
As part of the collaboration, the winner of the competition won a prize from Shark Beauty and was offered the opportunity to gain some work experience with Rise at Seven.
'Now more than ever we are seeing the benefits and the value of investing in SEO campaign tactics. It is crucial to invest and educate the next generation of people who intend to enter the SEO and marketing industry. Therefore, when the opportunity came about to collaborate with the Fashion Retail Academy, we were extremely keen!' Ash Hopkins, Global VP of Performance Marketing at SharkNinja
THE CHALLENGE
FRA students were tasked by Rise at Seven with Shark Beauty to create a new and innovative SEO campaign to build awareness with the UK media and to help improve their search engine rankings. The students had to consider how their idea would work and look, what content creators they would be a good fit for Shark Beauty, and how they'd approach the media and their cross-channel activations.
“Collaborations like this enrich the industry knowledge and experience the students have access to. It also provides our students with a valuable chance to showcase their skills to businesses and industry professionals by practising in real-life scenarios and working on briefs set by the industry.” Monika, Industry Development Coordinator at the Fashion Retail Academy
THE WINNING PROJECT
After listening to each of the incredible presentations from our students, Lucy was chosen as the winner of the competition! Have a look at the work she presented to Rise At Seven with Shark Beauty:
The task was dynamic and engaging and helped me hone in on my presenting skills as well as broaden my knowledge of the different approaches to marketing. It also challenged me to think outside the box while ensuring the main goal and campaign objectives were met. I would like to thank the Shark Beauty and Rise at Seven teams for the opportunity. Lucy, challenge winner
Another successful student was Isabella, who created a Father's Day campaign! Her project is below - take a look!
Thank you Rise At Seven and Shark Beauty for setting our students such an interesting project!
If you're interested in a career in fashion marketing, there are several Fashion Retail Academy courses that will help you kickstart your career:
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