Are you interested in taking BA (Hons) Marketing & Communication for Fashion and curious about what you'll learn? Our students tackle real-world projects to build their skills. Take a look at one of their recent projects.
1st November 2024
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Date 19th December 2024
At the Fashion Retail Academy, we know that real-world experience is the key to building a successful career in fashion. That's why we work with over 250 industry partners to bring opportunities directly to you, giving you the chance to tackle real challenges and connect with industry leaders.
One of our recent projects was with the renowned beauty brand LOOKFANTASTIC, who challenged our second-year BA (Hons) Marketing & Communication for Fashion students to create a digital marketing strategy for 2026. The project was led by Abi Fincham, who is both LOOKFANTASTIC's Global Head of Marketing and one of our graduates. Having Abi return to the FRA, to support the next generation of students was an inspiring full-circle moment!
The Brief: a real-world challenge
LOOKFANTASTIC set our students the exciting task of developing a digital marketing strategy for 2026, focusing on 2-3 key moments in the year, such as summer, Cyber Week or Christmas.
Each student had to create a creative yet strategic plan and present their ideas in a detailed report and professional pitch. This was an amazing opportunity for students to work on a real challenge for a leading beauty brand and show their creativity to industry professionals!
how our students approached the challenge
We spoke to Maya, one of the students who worked on this project, about her experience.
To start, Maya researched LOOKFANTASTIC's past campaigns and explored current and emerging trends to inspire her strategy. While she initially lacked confidence in her ideas, she reached out to her lecturer and industry mentor for advice, and found success by thoroughly backing up her ideas with research.
Some challenges I faced was not being confident in my ideas, so I overcame them by using my lecturer and making the most of my time in class to talk to her, also I used my mentor as it was nice to have the opinion of someone that works in the industry.
I learnt that if you are not feeling confident in your projects, use all the resources you have! Lecturers, mentors etc. - Maya, BA (Hons) Marketing & Communication for Fashion
Presenting to industry experts
Maya, and eight other top students were invited to pitch their strategies directly to the LOOKFANTASTIC team. This was an incredible opportunity to present their work, get valuable feedback and gain experience that will help their CVs stand out. It's opportunities like these that can help you stand out in a competitive job market, by giving you real-world experience that employers are looking for!
about The course
This project is a part of our BA (Hons) Marketing & Communication for Fashion degree, an accelerated two-year course designed for students aged 18 and over who are looking to launch a career in fashion marketing.
The degree focuses on essential skills like social media, content creation and performance analysis, with modules such as:
- Marketing Fundamentals
- Digital Visual Communication
- Brand Management & Communications
What makes this degree unique is the practical experience you'll get, including:
- A three week industry placement in your first year
- A work placement in your second year, either full-time for three weeks or part-time over three months
You'll also your own dedicated industry mentor who will be there to support you, by sharing their professional experience, latest industry insights and connections to top fashion names. Some of our current students have mentors from Jigsaw, Burberry and Lipsy.
Want to work on exciting projects like the LOOKFANTASTIC challenge? Apply today and start your journey with us!
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